Customers Know You Suck

Actionable CX Strategies to Better Understand, Attract, and Retain Customers

English language

Published March 1, 2022 by Delta CX Media.

ISBN:
978-0-9746960-5-8
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Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models, maps, and processes empower everyone to improve the Customer Experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty. Use our governance model for implementing and monitoring the progress, success, and failure of internal process changes and experiments.

We've all been in that meeting: something we thought users would want or do didn't happen as expected. How did we get that wrong and how do we keep that from happening again? Too often, product and service decisions are not guided by customer intelligence data. Where we lack knowledge, we work from guesses and assumptions, introducing or increasing risk.

Customers expect high quality and value from every interaction with your company. People notice when we don't …

5 editions

Subjects

  • Business
  • Technology