English language
Published Nov. 15, 2014 by HarperCollins Publishers.
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore: Crossing the Chasm, 3rd Edition (2014, HarperCollins Publishers)
- ISBN:
- 978-0-06-229300-8
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Subjects
- Selling
- High technology
- Technological innovations