Superbloom

How Technologies of Connection Tear Us Apart

272 pages

Published 2025 by W. W. Norton & Company.

ISBN:
978-1-324-06461-9
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This book could have been a Facebook post

I resisted reading Nicholas Carr's The Shallows for years because when it was first published, I thought he just "didn't get it". Last year I read it and realised he had been right about most things way back then, so I was excited to read his new Superbloom.

Unfortunately, this book is a waste of time. It might, possibly, have made a pretty good article if it was strongly edited. As a book it is ponderous, highly derivative, repetitive, and ultimately left me wondering what the point was. Carr throws in some numbers from dubious psychology studies and then makes sweeping statements about "young people" of various eras. Much of what he has to say was written better and much earlier by others. There's nothing new, and little particularly interesting here, and the section on AI in particular was out of date by the time it went to …

reviewed Superbloom by Nicholas Carr

Phenomenal analysis of the modern technological landscape

Citing evidence from social psychology and media studies, Superbloom shows how communications technologies (and social media in particular) divide and harm us by amplifying the worst aspects of human nature. It is a brutal dismantling of widely held fantasies about how communication works