Tribes - The Library of the Uncommons

electronic resource

English language

Published Nov. 11, 2008 by Penguin Group (USA), Inc..

ISBN:: 978-1-4406-4446-7

(1 review)

If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will …

If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own. If you keep reading Seth's blog, you'll learn about a special, invitation-only online community that will connect readers to each other. Stay tuned for details. Are you on the bus?

2 editions

Simon Vandereecken ~ Nithou reviewed Tribes by Seth Godin

Review of 'Tribes' on 'Goodreads'

5 stars

Comment créer, mener, inspirer un tribu ? C'est de cette question que traite ce petit livre de Seth Godin, expliquant en profondeur les changements qui ont secoués les dernières années dans la vision tant marketing, produit ou même dans la transmission des idées. On en retire énormément d'idées constructives poussant à l'action, tout en n'étant pas un ensemble de checklist vide de sens et d'intérêt. Du très bon Seth Godin, encore :)

"Human beings can’t help it: we need to belong."