Small is the new big

and 183 other riffs, rants, and remarkable business ideas

by

Hardcover, 323 pages

English language

Published Nov. 15, 2006 by Portfolio.

ISBN:
978-1-59184-126-5
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OCLC Number:
63660952

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4 stars (1 review)

As one of today's most influential business thinkers, Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired entrepreneurs, marketing people, innovators, and managers around the world. Here, for the first time, Godin has collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.--From publisher description.

4 editions

reviewed Small is the new big by Seth Godin

Review of 'Small is the new big' on 'Goodreads'

4 stars

"Riffs" is right. These range from mini blog posts to random thought dump to meditations, after which you imagine Godin's enraptured audience intoning "Selah."

They're personal insights he had during the week, but even Godin unbelievers will find it useful since he documents them compares, contrasts, and inverts them to understand WHY. I deeply agree with his worldview that the only way to know whether something works is to try it and measure it, then try alternatives and measure those, think about the numbers, formulate a theory, try it out, then measure it.

Also, customers are smart people who buy more when you respect them. Many marketers don't realize the contrapositive is also true.

Subjects

  • Success in business.
  • Simplicity.
  • Common sense.
  • Interpersonal relations.