Small is the New Big

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Seth Godin: Small is the New Big (EBook, 2009, Penguin Group UK)

eBook

English language

Published Nov. 15, 2009 by Penguin Group UK.

ISBN:
978-0-14-194345-9
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OCLC Number:
650368562

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4 stars (1 review)

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo LessSmall is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

4 editions

Review of 'Small is the new big' on 'Goodreads'

4 stars

"Riffs" is right. These range from mini blog posts to random thought dump to meditations, after which you imagine Godin's enraptured audience intoning "Selah."

They're personal insights he had during the week, but even Godin unbelievers will find it useful since he documents them compares, contrasts, and inverts them to understand WHY. I deeply agree with his worldview that the only way to know whether something works is to try it and measure it, then try alternatives and measure those, think about the numbers, formulate a theory, try it out, then measure it.

Also, customers are smart people who buy more when you respect them. Many marketers don't realize the contrapositive is also true.