Small Is the New Big - The Library of the Uncommons

electronic resource

English language

Published Nov. 15, 2008 by Penguin Group USA, Inc..

ISBN:: 978-1-4295-1478-1

(1 review)

As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample: - Bon Jovi And The Pirates - Christmas Card Spam - Clinging To Your Job Title? - How Much Would You Pay to Be on Oprah's Show? - The Persistence of Really Bad Ideas - The Seduction of "Good Enough" - What Happens When It's …

As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample: - Bon Jovi And The Pirates - Christmas Card Spam - Clinging To Your Job Title? - How Much Would You Pay to Be on Oprah's Show? - The Persistence of Really Bad Ideas - The Seduction of "Good Enough" - What Happens When It's All on Tape? - Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen."

4 editions

Matthew Royal reviewed Small is the new big by Seth Godin

Review of 'Small is the new big' on 'Goodreads'

4 stars

"Riffs" is right. These range from mini blog posts to random thought dump to meditations, after which you imagine Godin's enraptured audience intoning "Selah."

They're personal insights he had during the week, but even Godin unbelievers will find it useful since he documents them compares, contrasts, and inverts them to understand WHY. I deeply agree with his worldview that the only way to know whether something works is to try it and measure it, then try alternatives and measure those, think about the numbers, formulate a theory, try it out, then measure it.

Also, customers are smart people who buy more when you respect them. Many marketers don't realize the contrapositive is also true.