memorysnow reviewed Data Wars by Brittany Kaiser
Review of 'Data Wars' on 'Goodreads'
4 stars
It's hard not to see [a:Brittany Kaiser|19100626|Brittany Kaiser|https://s.gr-assets.com/assets/nophoto/user/u_50x66-632230dc9882b4352d753eedf9396530.png] as a career opportunist, readily exchanging her purportedly progressive political and social views for a lucrative career in election interference around the world. But her story is an important one, in which she illustrates how Cambridge Analytica used data harvested from Facebook profiles to build powerful psychographic profiles used to microtarget ads in the 2016 election, helping to propel Trump to victory. The book is long and somewhat repetitive, but it's important for anyone who cultivates any sort of virtual/online presence to understand how personal data is harvested, analyzed, and ultimately used to craft a specific message designed to appeal to an individual's proclivities.