I must confess I was a little disappointed in this book. I've read a couple of other novels by Coupland and liked them, so I had high expectations for this, the book for which he is best known. It was all right, but perhaps I am reading it too late, and the "best before" date has passed. I actually enjoyed Generation A, which is similar, more, as I found it more relevant to today's world.

I do like that, in spite of the critical magnifying glass through which Coupland examines our modern world, he always leaves the reader with a sense of hope.

What I did not like about this book were all the definitions in the margins of the book. I found them distracting, and reading them interrupted the flow of the narrative for me.