Mayobrot quoted Future Ethics by Cennydd Bowles
‘Eloquent, insightful and utterly a must read for anyone who is inventing the future or …
Nudge doesn’t trespass on individual freedoms the industry [Silicon Valley] holds dear, but is still a potent technique for liberating people from their money or time.
Damn, shots fired.
Nudge basically means to make it easier for people to do one thing over the other. Things like opt-in or opt-out are examples of measures for nudging.