This is a survey of and meditation on the "douche-bro" subculture of men's fashion. It does not feel complete for this reason. It is an oddly prescriptive guide, but is not disciplined enough to be a complete guide. Rather, it reads like an idea notebook with a mix of great ideas and crude inside jokes.

There are occasionally clever riffs on fashion photography, but there is far more noise than signal in this book -- it needs to be tightened up and reissued.