"The entertainment industry has a long history of characterizing its profit-maximization strategies as do-or-die existential crises. If we can't control the printing press/the record player/the radio/cable/VCRs/the Internet, they say, we will die. The reality is more like "If we can't control these things, we'll have to invent some new ways of making money, and make less from the old ways." It's happened many times before. "