So far I am really enjoying this book and I am learning a lot. It is different than I expected, focusing not just on the spread of extreme right wing Hindutva through popular music (via youtube and live performance), but also on popular poetry (via kavi sammelans, public poetry events). The book will also discuss journalism/youtube influencing but have not reached that part yet.

The style (which was the surprising thing) is that each of the three topics are told through a prominent individual within that movement, respectively Kavi Singh (and her adoptive father), Kamal Agney, and Sandeep Deo. The author has clearly spent a lot of time with them and spoken to the people around them but does so while fully contextualising their ideas in terms of disinformation.

The book is well researched, the author has very obviously put a lot of time into it and I am enjoying the style in which is was written. The author uses a lot of Hindi terms, lyrics and poetry samples (in Latin script), each of which is carefully translated, to give the reader an idea of the sounds of the words chosen which I think really adds to the reading experience and somehow makes a lot of it feel much more proximal or intimate than it would have had the text been more 'sterile'.