Hardcover, 238 pages
English language
Published Nov. 13, 2006 by Hyperion.
The Long Tail
Why the Future of Business is Selling Less of More Professional Development Collection
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Subjects
- Market segmentation
- Internet marketing
- Marketing--Technological innovations