I thought I was part of the reader demographic, as I read further I was indeed partly of the reader demographic. Some neuroticism and lots of humble-bragging here. If you like reality television, go everywhere in jeans, and have too much of everything and not enough time, Ms. J.L. Scott will educate you. I do like the drink recipes, and I copied some of the chapter recaps and a few resources. Most of this is common sense though, but then again I remember the target readership. I'll be following the author's advice and choosing the best of everything.