What matters now: • Trust • Permission • Remarkability - Leadership • Stories that spread • Humanity: connection, compassion, and humility

And here's the thing: All six of these are the result of successful work by artists. These assets aren't generated by external strategies and MBAs and positioning memos. These are the results of internal trauma, of brave decisions and the willingness to live with dignity. They are about standing out, not fitting in, about inventing, not duplicating.

— The Icarus Deception How High Will You Fly by Seth Godin (Page 39)