The economy we live in today is very different from the one our parents grew up in. We have a surplus of choice, a surplus of quality, a surplus of entertainments to choose from. We have big-box stores and big-box storage units and big-box debt. But we're still lonely. And we're still bored. The connection economy works because it focuses on the lonely and the bored. It works because it embraces the individual, not the mob; the weird, not the normal. The connection economy revolves around the linchpin, the artist we can't live without, the individual who chooses to do work that matters, because without her, why connect?

— The Icarus Deception How High Will You Fly by Seth Godin (Page 56)