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Seth Godin: The Icarus Deception How High Will You Fly (2012, Portfolio) 4 stars

Your goal as an artist is to make art that moves the audience of your choice. If your efforts fail to move the audience you've chosen, then you should learn what worked and what didn't and incorporate that knowledge into your next effort. Interact with the audience if it helps you learn to do better next time, but not if it gives the resistance an excuse to destroy your future art. Only a self-negating artist reads his Amazon reviews and the Twitter feedback on his work. He will learn nothing and will amplify his lizard brain's certainty of his worthlessness. Figure out who your art is for, get better at connecting with that audience, and ignore the rest.

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