Shortly before I met with him, Sune had seen a photograph of Mark Zuckerberg, the founder of Facebook, standing in front of a room of people who were all wearing virtual reality headsets. He was the only person standing in actual reality, looking at them, smiling, pacing proudly around. When he saw it, Sune said, 'I was like holy shit, this is a metaphor for the future." If we don't change course, he fears we are headed toward a world where "there's going to be an upper class of people that are very aware" of the risks to their attention and find ways to live within their limits, and then there will be the rest of the society with "fewer resources to resist the manipulation, and they're going to be living more and more inside their computers, being manipulated more and more."

— Stolen Focus by Johann Hari (Page 34)