Blink

The Power of Thinking Without Thinking

Paperback, 296 pages

English language

Published Dec. 15, 2007 by Back Bay Books.

ISBN:
978-0-316-01066-5
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Goodreads:
40102

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4 stars (9 reviews)

Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes.

8 editions

Subjects

  • General
  • Psychology
  • Business / Economics / Finance
  • Social Psychology
  • Decision Making & Problem Solving
  • Self-Help / General
  • Cognitive Psychology
  • Personal Growth - General
  • Decision making
  • Intuition

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